It has been near impossible to miss the onslaught of information recently about secret newspaper meetings, strong opinions on paying for content and the undeniable pressure on the media industry, particularly newspapers. I was honored to participate in a conversation this past weekend that likely ranks as the #1 most engaging dialogue I’ve had this year. Of course, I’m a techno-geek by trade, but I keep my head out of the keyboard quite often enough to listen and learn about the industry. That doesn’t make me an expert…quite the opposite. I certainly not gifted for crafting editor-proof prose nor am I astute at the business end of newspapers. I struggle to capture bits and pieces (notice I didn’t say “bytes”) wherever and whenever I can, often times resorting to analogies and metaphors in mind to create a lasting impression. One such impression is apparently not complete, because it keeps resurfacing and spurring me on to learn more. It has sent my mind off on some tangents with the hope of finding some context and perspective. I landed on evolution. Disclaimer: this implies no position for or against creationism or the Big Bang theory. It’s just an analogy produced by media industry neophyte.
Our wonderful world of nature teaches us things all the time. Notice I didn’t say we learn everything that nature could possibly teach us…just that we do learn some things from nature. The media industry is and always has been subject to evolution. Sometimes a meteor accelerates the process in the blink of an eye, sometimes it is the slow creep of a polar ice cap over several centuries. Nature clearly teaches us that evolution happens by a variety of causal factors and speeds. Newspapers have end-of-the-spectrum forces right now in play. The slow creep factor is the generational dynamics of today’s youth and young adults being less avid readers of print products. Deny it and you are a fool. The blink of an eye factor is the recent economic downturn. Deny that and I want the name of your financial advisor! It’s important to note that nature teaches us that while evolution is most often exhibited by the examination of a species over time, it must be put into the context of an ever-changing environment. This context is usually the key to understanding the actual changes in the species. How else are you going to explain a horse with black and white stripes? Just call it a zebra and be done with it? Maybe the black and white stripes cause confusion with certain predators? Closer. Guess what? Lions are color blind…it is the pattern that is the key to that characteristic, not the colors. Don’t ask me how in blazes it happened; I don’t know. An important point of order, though, is that the zebras didn’t have an explicit choice in the matter – it just sort of happened over time. I submit it likely involved thousands of zebras becoming lion food and maybe we shouldn’t forget that. This teaches me that the zebras would have been much better off if they would have rapidly prototyped some camoflague schemes, developed some new herd dynamics and tested this all out. Minus the ability to reason, they were stuck relying on chance, luck, stray DNA mutations and time. If you doubt the ability for a species to incorporate deliberate changes, you no further to look than America and other developed countries where the average human height has risen several inches over the past couple hundred years. Diet, exercise, health care and other factors we have deliberately invoked all have spawned semi-localized herds of humans that just tend to grow taller.
Back to newspapers. Somewhere, somtime down the road of evolution, print newspapers will be no more. Oh, I fully expect a need for and an industry to gather and package content to some degree, but the economic downturn has accelerated things just a bit. Let’s not forget that newspapers do not hold a position such that they can band together and expect to rule the content landscape. There are already too many alternate sources out on the plains to place any long-term hope in a group decision to enforce pay walls. What’s exciting is that we have the ability to do what the zerbras never could. We can change ourselves, tinker around with new interaction dynamics and possibly find that right pattern that sustains the species. Maybe, just maybe, we might be so bold as to consider figurative dental implants so we can turn the tables and start figuratively eating the lions (read: stop being prey).
tomaltman 0044 on June 25, 2009 Permalink |
That was basically what I was thinking – if you have not tried to use Twitter search to “feel” what is going on in some of these news stories…it is awesome.