Comments on: ViewPass just another paywall http://c3it.wordpress.com/2009/06/09/viewpass-just-another-paywall/ Tech enablement observations and other thoughts... Wed, 16 Sep 2009 17:15:07 +0000 http://wordpress.com/ hourly 1 By: Photo flap reinforces my point « Roadies of the C3 http://c3it.wordpress.com/2009/06/09/viewpass-just-another-paywall/#comment-118 Photo flap reinforces my point « Roadies of the C3 Mon, 03 Aug 2009 12:52:27 +0000 http://c3it.wordpress.com/?p=161#comment-118 [...] C3 Roadies blog on ViewPass being just another pay wall…nothing more, nothing less (6/9): http://c3it.wordpress.com/2009/06/09/viewpass-just-another-paywall/ [...] [...] C3 Roadies blog on ViewPass being just another pay wall…nothing more, nothing less (6/9): http://c3it.wordpress.com/2009/06/09/viewpass-just-another-paywall/ [...]

]]> By: Steve Buttry http://c3it.wordpress.com/2009/06/09/viewpass-just-another-paywall/#comment-58 Steve Buttry Sat, 13 Jun 2009 13:15:47 +0000 http://c3it.wordpress.com/?p=161#comment-58 Mike, I agree wholeheartedly on pay walls, which I have said loudly on my own blog. And Alan Mutter, who's pushing ViewPass, said explicitly in his blog: "If you suddenly put a pay wall on a website that used to be free, you are bound to lose a substantial amount of traffic representing a considerable amount of potential advertising inventory. Once customers are turned off, it will be awfully hard to get most of them back, especially as plenty of free websites will be glad to welcome them." He sees ViewPass as having value for premium content (which I see as barely a trickle) and collecting user data (which is important). The reason I see some value is that something like ViewPass, which is easily used on multiple sites, might be tremendously helpful for the transaction-based business model we need to develop. I think it's worth exploring, with a huge dose of skepticism for the backward-thinking people who will try to use it for paywalls. Mike, I agree wholeheartedly on pay walls, which I have said loudly on my own blog. And Alan Mutter, who’s pushing ViewPass, said explicitly in his blog: “If you suddenly put a pay wall on a website that used to be free, you are bound to lose a substantial amount of traffic representing a considerable amount of potential advertising inventory. Once customers are turned off, it will be awfully hard to get most of them back, especially as plenty of free websites will be glad to welcome them.” He sees ViewPass as having value for premium content (which I see as barely a trickle) and collecting user data (which is important). The reason I see some value is that something like ViewPass, which is easily used on multiple sites, might be tremendously helpful for the transaction-based business model we need to develop. I think it’s worth exploring, with a huge dose of skepticism for the backward-thinking people who will try to use it for paywalls.

]]> By: tomaltman http://c3it.wordpress.com/2009/06/09/viewpass-just-another-paywall/#comment-55 tomaltman Thu, 11 Jun 2009 06:35:04 +0000 http://c3it.wordpress.com/?p=161#comment-55 It's funny, because when I first came into the newspaper business (radio transplant in 2000) I was always told the subscription rate was just enough to cover the distribution of the paper. So, one would conclude we could charge the cost of delivery of a digital product, but the consumer is already paying for that But Mike, you're right on - call it ViewPass, Subscription, or a Pineapple. It's all the magic Kool-Aid. It’s funny, because when I first came into the newspaper business (radio transplant in 2000) I was always told the subscription rate was just enough to cover the distribution of the paper. So, one would conclude we could charge the cost of delivery of a digital product, but the consumer is already paying for that

But Mike, you’re right on – call it ViewPass, Subscription, or a Pineapple. It’s all the magic Kool-Aid.

]]> By: Steve Ribble http://c3it.wordpress.com/2009/06/09/viewpass-just-another-paywall/#comment-53 Steve Ribble Tue, 09 Jun 2009 15:22:25 +0000 http://c3it.wordpress.com/?p=161#comment-53 It sounds like there is no way to monetize the electronic distribution of information. It also seems that monetizing viewing of the information (advertising), cannot support a large overhead news gathering operation. So, is it possible to monetize the actual gathering of the information? If not, self-chosen cyanide might be mute. We will die of old age. It sounds like there is no way to monetize the electronic distribution of information. It also seems that monetizing viewing of the information (advertising), cannot support a large overhead news gathering operation. So, is it possible to monetize the actual gathering of the information? If not, self-chosen cyanide might be mute. We will die of old age.

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